Kawaii
Estilo Kawaii com cores pastel suaves, formas arredondadas e personagens adoráveis da cultura japonesa do fofo. Ideal para embalagens de brinquedos, vestuário e branding de personagens.
Uso: Embalagens de brinquedos, Vestuário, Branding de personagens, Gráficos de redes sociais
Contexto Histórico
Kawaii (fofo em japonês) é um fenômeno cultural que começou nos anos 70 no Japão. De Hello Kitty a Pokémon, a estética kawaii com formas arredondadas e cores pastel influencia design global.
Especificações Técnicas
Cores
Primárias
Secundárias
Efeitos
Very rounded shapes (24-32px radius), bouncy hover animations (cubic-bezier overshoot), soft pastel gradients, kawaii face SVG decorations (dots for eyes, small mouth), sparkle/star decorations, gentle wobble animations, cloud-shaped section dividers
Light/Dark
✓ Full / ✗ Not Recommended
CSS
font-family: 'Quicksand', sans-serif, font-weight: 500-700, background: #FFF5F5, color: #5A4A5A, border: 2px solid #FFB6C1, border-radius: 28px, box-shadow: 0 4px 12px rgba(255,182,193,0.2), transition: transform 300ms cubic-bezier(0.34,1.56,0.64,1), animation: wobble 0.5s
Variáveis
--color-pink: #FFB6C1, --color-blue: #ADD8E6, --color-yellow: #FFFACD, --color-white: #FFF5F5, --font-primary: 'Quicksand', --border-radius: 28px, --border: 2px solid #FFB6C1, --shadow-soft: rgba(255,182,193,0.2), --bounce: cubic-bezier(0.34,1.56,0.64,1), --spacing: 1.5rem
Checklist
☐ Soft pastel color palette, ☐ Very rounded shapes (24-32px), ☐ Bouncy overshoot animations, ☐ Kawaii face decorations, ☐ Sparkle/star elements, ☐ Cloud-shaped dividers, ☐ Rounded friendly typography, ☐ Adorable bubbly atmosphere, ☐ Responsive with maintained cuteness
DESIGN.md
Design System: Kawaii
1. Visual Theme & Atmosphere
Estilo Kawaii com cores pastel suaves, formas arredondadas e personagens adoráveis da cultura japonesa do fofo. Ideal para embalagens de brinquedos, vestuário e branding de personagens. Kawaii (fofo em japonês) é um fenômeno cultural que começou nos anos 70 no Japão. De Hello Kitty a Pokémon, a estética kawaii com formas arredondadas e cores pastel influencia design global.
- Density: 5/10 — Balanced
- Variance: 7/10 — Dynamic
- Motion: 6/10 — Expressive
2. Color Palette & Roles
- Pastel Pink (#FFB6C1) — Primary text color
- Pastel Blue (#ADD8E6) — Accent highlight, links and focus states
- Pastel Yellow (#FFFACD) — Warning states, attention indicators
- Soft White (#FFF5F5) — Light surface, card backgrounds
- Pastel Mint (#B2F2BB) — Extended palette, decorative use
- Pastel Lavender (#D8B4FE) — Extended palette, decorative use
- Pastel Peach (#FFDAB9) — Extended palette, decorative use
- Soft Grey (#E8E8E8) — Secondary text, borders, muted elements
3. Typography Rules
- Display / Hero: Quicksand — Weight 700, tight tracking, used for headline impact
- Body: Quicksand — Weight 400, 16px/1.6 line-height, max 72ch per line
- UI Labels / Captions: Quicksand — 0.875rem, weight 500, slight letter-spacing
- Monospace: JetBrains Mono — Used for code, metadata, and technical values
Scale:
- Hero: clamp(2.5rem, 5vw, 4rem)
- H1: 2.25rem
- H2: 1.5rem
- Body: 1rem / 1.6
- Small: 0.875rem
4. Component Stylings
- Primary Button: Generously rounded (1.5rem) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
- Secondary / Ghost Button: Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
- Cards: Generously rounded (1.5rem) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
- Inputs: Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
- Navigation: Primary surface background. Active item: accent color indicator. Font weight 500 when active.
- Skeletons: Shimmer animation matching component dimensions. No circular spinners.
- Empty States: Icon-based composition with descriptive text and action button.
5. Layout Principles
- Grid: CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
- Spacing rhythm: Balanced. Base unit: 0.5rem (8px).
- Section vertical gaps: clamp(4rem, 8vw, 8rem).
- Hero layout: Asymmetric composition.
- Feature sections: Asymmetric grid with varied card sizes. No 3-equal-columns.
- Mobile collapse: All multi-column layouts collapse below 768px. No horizontal overflow.
- z-index contract: base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).
6. Motion & Interaction
- Physics: Spring — stiffness 120, damping 20. Confident, weighted transitions.
- Entry animations: Fade + translate-Y (16px → 0) over 480ms ease-out. Staggered cascades for lists: 100ms between items.
- Hover states: Scale(1.03) + shadow lift over 200ms.
- Page transitions: Fade + slide (300ms).
- Performance: Only transform and opacity animated. No layout-triggering properties.
7. Anti-Patterns (Banned)
- No emojis in UI — use icon system only (Lucide, Heroicons)
- No pure black (#000000) — use off-black or charcoal variants
- No oversaturated accent colors (saturation cap: 80%)
- No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
- No
h-screen— usemin-h-[100dvh] - No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
- No broken external image links — use picsum.photos or inline SVG
- No generic lorem ipsum in demos
Prompt para AI
Design a kawaii landing page with soft pastel colors and adorable rounded aesthetics. Use pastel pink, blue, yellow, soft white. Apply very rounded shapes (24-32px), bouncy overshoot animations, kawaii face SVG decorations (dot eyes, tiny mouth), sparkle/star decorations, cloud-shaped dividers, soft pastel gradients. Typography should be rounded and friendly (Nunito, Quicksand). Adorable, bubbly, Japanese cute culture atmosphere.
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Última sincronização: 01/04/2026