Contexto Histórico

Fusão do design costeiro californiano com e-commerce minimalista europeu. A paleta oceânica transmite premium sem ostentação, tendência em marcas DTC de lifestyle desde 2023.

Especificações Técnicas

Cores

Primárias

#263C59

#E6DED4

#AFC3D4

Secundárias

#C8D9E6

#6D89A6

#1B2735

Efeitos

Cards horizontais de produto, linhas finas em Coastal Slate, sombras em soft drop, botões com Deep Current sólido, tags e badges em Driftwood Pale

Light/Dark

✓ Full / ◐ Partial

CSS

border-radius: 12px; box-shadow: 0 14px 36px rgba(27,39,53,0.22); background: linear-gradient(135deg, #E6DED4 0%, #C8D9E6 40%, #AFC3D4 100%); border: 1px solid rgba(109,137,166,0.35);

Variáveis

--radius-card: 12px; --color-primary: #263C59; --color-accent-light: #E6DED4; --color-divider: #6D89A6; --shadow-card: 0 14px 36px rgba(27,39,53,0.22);

Checklist

☐ Cards de produto horizontais com foto + info, ☐ Uso de Driftwood Pale como fundo de seções claras, ☐ Botões principais em Deep Current com texto branco, ☐ Linhas divisórias finas em Coastal Slate, ☐ Destaques de preço ou selo em Ocean Pearl

DESIGN.md

Design System: Coastal Commerce

1. Visual Theme & Atmosphere

E-commerce costeiro premium com navy, bege driftwood e azul oceano. Cards horizontais, sombras suaves e divisórias finas. Prompt pronto para lojas online. Fusão do design costeiro californiano com e-commerce minimalista europeu. A paleta oceânica transmite premium sem ostentação, tendência em marcas DTC de lifestyle desde 2023.

Density: 3/10 — Airy
Variance: 3/10 — Restrained
Motion: 4/10 — Subtle

2. Color Palette & Roles

Deep Current (#263C59) — Primary surface or dominant color
Driftwood Pale (#E6DED4) — Secondary surface or text color
Ocean Pearl (#AFC3D4) — Supporting palette color
Seafoam Cloud (#C8D9E6) — Extended palette, decorative use
Coastal Slate (#6D89A6) — Extended palette, decorative use
Detalhes escuros (#1B2735) — Deep contrast surface

3. Typography Rules

Display / Hero: System UI stack (-apple-system, sans-serif) — Weight 700, tight tracking, used for headline impact
Body: System UI stack (-apple-system, sans-serif) — Weight 400, 16px/1.6 line-height, max 72ch per line
UI Labels / Captions: System UI stack (-apple-system, sans-serif) — 0.875rem, weight 500, slight letter-spacing
Monospace: JetBrains Mono — Used for code, metadata, and technical values

Scale:

Hero: clamp(2.5rem, 5vw, 4rem)
H1: 2.25rem
H2: 1.5rem
Body: 1rem / 1.6
Small: 0.875rem

4. Component Stylings

Primary Button: Rounded (12px) shape. Accent color fill. Hover: 8% darken + subtle lift shadow. Active: -1px translate tactile press. Font weight 600. No outer glows.
Secondary / Ghost Button: Outline variant. 1.5px border in muted color. Text in primary color. Hover: subtle background fill.
Cards: Rounded (12px) corners. Surface background. Subtle shadow (0 2px 12px rgba(0,0,0,0.06)). 1px border stroke.
Inputs: Label above input. 1px border stroke. Focus ring: 2px accent color offset 2px. Error text below in semantic red. No floating labels.
Navigation: Primary surface background. Active item: accent color indicator. Font weight 500 when active.
Skeletons: Shimmer animation matching component dimensions. No circular spinners.
Empty States: Icon-based composition with descriptive text and action button.

5. Layout Principles

Grid: CSS Grid primary. Max-width containment: 1280px centered with 1.5rem side padding.
Spacing rhythm: Balanced. Base unit: 0.5rem (8px).
Section vertical gaps: clamp(4rem, 8vw, 8rem).
Hero layout: Split-screen (text left, visual right).
Feature sections: Zig-zag alternating text+image rows. No 3-equal-columns.
Mobile collapse: All multi-column layouts collapse below 768px. No horizontal overflow.
z-index contract: base (0) / sticky-nav (100) / overlay (200) / modal (300) / toast (500).

6. Motion & Interaction

Physics: Ease-out curves, 200-300ms duration. Smooth and predictable.
Entry animations: Fade + translate-Y (16px → 0) over 420ms ease-out. Staggered cascades for lists: 80ms between items.
Hover states: Subtle color shift + shadow adjustment over 200ms.
Page transitions: Fade only (200ms).
Performance: Only transform and opacity animated. No layout-triggering properties.

7. Anti-Patterns (Banned)

No emojis in UI — use icon system only (Lucide, Heroicons)
No pure black (#000000) — use off-black or charcoal variants
No oversaturated accent colors (saturation cap: 80%)
No 3-column equal-width feature layouts — use zig-zag or asymmetric grid
No h-screen — use min-h-[100dvh]
No AI copywriting clichés: "Elevate", "Seamless", "Unleash", "Next-Gen"
No broken external image links — use picsum.photos or inline SVG
No generic lorem ipsum in demos

Prompt para AI

Create a coastal-inspired e-commerce UI using navy, driftwood beige, and pale ocean blues. Use horizontal product cards, thin slate dividers, and soft shadows for a premium seaside shop.

Relacionados

General

Coastal Commerce